ABOUT ETIKET & ME
In the beginning of 2024, Adam, a guy from England and recently moved to Amager, came into my shop with a brilliant idea. He wanted to feel a bit more settled and connected in his new area, and therefore he suggested to write a portrait about me and my shop with the intention to post it on his Instagram next to the portraits of other small and independent shop owners. His intention was to create a local community, helping to connect selected shops with potential customers and vice versa.
Unfortunately Adam is not longer living in our hood, he has therefore decided to close the collective. But for me, Adam´s collective was both a chance to be more visible with my shop and to let the people know about me and my background. And this is still something I would like to share.
Here’s Adam’s portrait about Etiket
Anja is from Germany, and has lived in Denmark for more than 13 years after moving here with her husband. A lifelong interest in good design lead her to becoming an architect and later developing a deep interest in graphic and print design.
“I’m inspired by Denmark. Everything is so nice to look at here, the shops, the furniture, the Danish design. I learned a lot about what good design means to me.”
That’s where the story of Etiket Paper starts. After designing her own stationery collection made up of planners, todo lists and notepads, Anja headed to trade fairs to start selling. The feedback was great, and the customers started to fall in love. But Anja always dreamt of having her own real shop. That journey started with a web store, until she later found the perfect spot on Amagerbrogade.
“Amager really is an up and coming quarter. It’s very diverse, from big villas to small flats, to students and young people – and people from all countries. Maybe that’s what a town should be like? A place for many different types of people.”
Today, Amagerbrogade is where Etiket Paper stands strong with Anja’s one clear vision – to share a curation of the most special, unusual, and quality stationery goods for around your desk. Anja is famous for her big focus on shop architecture and design, creating shelves with clean lines, and colours in all the right places.
“I really enjoy the personal connection with my customers, creating an inspiring space where everyone feels welcome to enjoy exploring. Especially helping people find the perfectly matched notebook or pen for whatever their needs. That is my favourite part.”
You can say hej to Anja in real life at Etiket Paper on Amagerbrogade 7 or at @etiketpaper on Insta.
